Occupy Wall Street protests across the world have revived interest in sifting “good capitalism” from “bad capitalism”. Ever since the financial meltdown of 2008, proponents of market capitalism have been trying to find ways to re-legitimise their creed. Now they fear that a wave of global discontent might overwhelm the only economic system that really [...]
Archive for the ‘Marketing’ Category
For a Market Culture Beyond Greed and Fear
Posted in Corporate Responsibility, Ethics, Marketing, Responsible Business, Uncategorized on October 27, 2011 | Leave a Comment »
Focus on Consumer Self-Interest to Win Today’s Green Customer
Posted in Corporate Responsibility, Marketing, Responsible Business, Sustainability, Uncategorized on October 25, 2011 | Leave a Comment »
Don’t forget that customers are motivated by getting good products at bargain prices. Sustainability is an add-on. If your green ads showcase the now tiresome images of babies, daisies, and planets, your messages will likely be irrelevant to mainstream consumers. Eco-imagery may have tugged at the purse-strings of “deep green” consumers, but their lighter green [...]
The New Rules of Green Marketing
Posted in Book Reviews, Marketing on May 31, 2011 | Leave a Comment »
You need to read, no, wait, “own,” The New Rules of Green Marketing. It will give you an immediate jump on your competition through its encapsulation of decades of proven green marketing experience combined with current and relevant resources. Park Howell, Sustainable Storyteller Jaquelyn Ottman’s The New Rules of Green Marketing has been an international [...]
Just for fun
Posted in Marketing, Sustainability on March 30, 2011 | Leave a Comment »
Jacquie Ottman gives us an insight into The New Rules of Green Marketing’s credentials and numbers This book’s green credentials I didn’t want to publish a book book. I wanted a digital book that could be continuously updated. But my publisher talked me out of it, convincing me that I would reach more people with [...]
