In 2009, I worked on a project for the University of Cambridge Programme for Sustainability (CPSL) which resulted in the publication of The Top 50 Sustainability Books. The book draws together in one volume some of the best thinking to date on the pressing social and environmental challenges we face as a society.
Word Cloud for the CPSL 2010 Top 40 Sustainability Books (Titles) Created using WordleTM http://www.wordle.net
For the “2010 State of Sustainability Leadership Report” recently published by the University of Cambridge Programme for Sustainability, I took a fresh new look at books, this time focusing on 2010. The “Top 40” list included here was compiled by CPSL with input from its Senior Associates. We selected those books which we believe are most relevant for today’s leaders. Comparing this list to our Top 50 books, we can observe a number of changes. The “All Time Top 50” list included a fairly balanced coverage of social and environmental issues. By contrast, the “2010 Top 40” list is heavily skewed towards environmental challenges and dominated by climate change. The Top 50 contained numerous treatises on capitalism and globalisation, while the “Top 40” (in the wake of the financial crisis) has shifted almost exclusively to a focus on the economy. The “Top 40” also has a much stronger emphasis on business responses and creating change. In fact, it is altogether a more pragmatic list with titles that contain words like ‘plan’, ‘how to’, ‘strategy’ and ‘guide’. This shift to action-orientation is a positive development. As is the increase in the number of female authors (28% in comparison with 17% for the Top 50), although the gender imbalance remains worryingly low.
Among the books on our “Top 40” list, those that have been creating a real buzz are Tim Jackson’s Prosperity Without Growth, Richard Wilkinson and Kate Pickett’s The Spirit Level and The Prince of Wales’s Harmony.
Jackson’s book revives a much older debate about ‘economics for a finite planet’, led since the 1970s by the likes of former World Bank economist Herman Daly (Steady State Economics and Beyond Growth). Jackson restates the challenge starkly: “Questioning growth is deemed to be the act of lunatics, idealists and revolutionaries. But question it we must.” While others like Jonathon Porritt (in Capitalism as if the World Matters) argue for ‘smart growth’ instead of ‘dumb growth’. The global financial crisis has given Jackson’s more uncompromising zero-growth position a renewed resonance.
Wilkinson and Pickett’s The Spirit Level, subtitled ‘Why More Equal Societies Always Do Better’ is a highly complementary companion to Jackson’s book. Using a plethora of data and analysis, the authors build a case that countries should focus on equity rather than growth in order to create healthy societies. In countries of equal overall wealth, argue Wilkinson and Pickett, less equal societies suffer more social ills – shorter, unhealthier and unhappier lives; higher rates of teenage pregnancy, violence, obesity, imprisonment and addiction; poorer relationships between socio-economic classes; and higher environmental impacts through resource consumption. The book has created some controversy, and some dispute the authors’ arguments. Nevertheless, its message is timely and urgent.
Harmony is an entirely different book that looks at social and ecological problems through a more aesthetic and philosophical lens. The Prince of Wales, together with Tony Juniper and Ian Skelly, range far and wide across the intellectual and practical territory of sustainability, questioning many widely held beliefs and modern assumptions about nature and society. The book reveals The Prince’s deeply held perspectives on the interconnectedness of life and illustrates how this can be, and is being, applied to secure a more sustainable future. Far from being retrogressive or Luddite in its approach, this beautifully presented and data-rich book proposes combing the best of modern science and technology with the wisdom of traditional ways, in order to restore the balance between humans and nature.
Harmony has now been made into a documentary film, which premiered on NBC in November 2010. It follows the great tradition of other educational films over the past ten years, such as The Corporation (2003), Enron: The Smartest Guys in the Room (2005), An Inconvenient Truth (2006), The 11th Hour (2007) and The Age of Stupid (2009) to mention but a few. In 2010, two new films that continued this tradition; Carbon Nation, described as “an optimistic (and witty) discovery of what people are already doing, what we as a nation [America] could be doing and what the world needs to do to prevent, or at least slow down, the impending climate crisis” ; and GasLand, an investigative documentary about the “trail of secrets, lies and contamination” behind the natural gas drilling boom in the United States.
We look forward to hearing your views and suggestions about what books and films are pushing the envelope in 2011.
Founder and CEO of the thinktank CSR International
A full list of the 2010 Top 40 Sustainability Books can be found here