Embedded Sustainability

In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium.

Today’s ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address.

Sustainability thought leader Chris Laszlo and his co-author Zhexembayeva’s new book is a magnificent and highly readable tour de force of business strategy and innovation that shows how sustainability is a natural and important progression in thinking about business value. They make a crucial distinction between earlier piecemeal (‘bolt-on’) approaches to sustainability and the newer generation of strategies that embed sustainability within the core business of the enterprise. The book is a must-read for all serious business executives and managers. It illustrates key points through case studies and examples that provide a clear understanding of how to execute on a strategy of embedded sustainability.
Dr. Ram Nidumolu, Founder and CEO, InnovaStrat, Inc.

This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality.

Business strategy and competitive advantage are essentially about choice and discipline, though rising ecological and social pressures have left many organizations around the world floundering in terms of what those strategic choices and discipline should look like. Smart leaders will quickly seize on Laszlo and Zhexembayeva’s blueprint for embedded sustainability as the foundation for the new economic logic of competitive advantage. Embedded sustainability is the essential discipline for market leaders.
Mason Carpenter, M. Keith Weikel Professor of Leadership, University of Wisconsin–Madison

In addition to delivering socially and environmentally conscious products for consumers, this book is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.

We are in the midst of a tectonic shift: The industrial corporate model of the 19th century is dying and being replaced by the sustainable enterprise model of the 21st century. In this new world of declining resources, radical transparency, and increasing expectations, ‘corporate social responsibility’ will no longer be enough. In this book, Laszlo and Zhexembayeva show clearly that the defining characteristic of the successful 21st century corporation will be its ability to embed sustainability in every fibre of its being. And, even more importantly, embedded sustainability will hold the key to future profit and value creation.
Stuart L. Hart, S. C. Johnson Chair in Sustainable Global Enterprise, Cornell University and author of Capitalism at the Crossroads

Embedded Sustainability: The Next Big Competitive Advantage is an invaluable resource for all seeking to include sustainability within the DNA of their organisation:

Chris Laszlo and Nadya Zhexembayeva have not only created a compelling guide for businesses to do well while doing good through Embedded Sustainability. They have also affirmed the critical importance of linking rigorous analytical developments to the testing ground of engagement with real-world problem solving. This book should be required reading in the programs from which future business leaders will emerge.
Rebecca Chopp, President, Swarthmore College

Dare to use sustainability to meet new market expectations. Discover even more ways to create value than you ever thought possible. Join the conversation.


With many thanks to Amazon.com and The Embedded Sustainability Blog.

Chloe Parker
Greenleaf Publishing


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AVAILABLE NOW: Embedded Sustainability – What if sustainability was embedded into the DNA of your organisation? Limited offer: Order direct from Greenleaf and get 30% discount. Use voucher code ES611 at checkout. Offer ends 30 June 2011.

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