Dilemmas in Responsible Investment examines the problems responsible investment (RI) practitioners face daily. It emphasises the importance of asking the right questions as well as getting the right answers; and the importance of process as well as product. The authors pay attention to the diversity of opinion and variety of approaches available. They also raise fundamental questions about the very purpose of investment and the responsibilities of investors, both economic and societal.
Although dilemmas in RI are not always easily resolved, Louche and Lydenberg believe that they are also a source of valuable and necessary debate about the appropriate role of corporations in society and the ability of the financial markets to appropriately serve the societies in which they operate. Such dilemmas provide a valuable framework for public debate and can encourage the emergence of innovative answers and approaches.
Social Responsible Investment sounds easy enough.
Step 1: Negative screening, positive screening, decide and place your cash where it will do what you want it to do.
Step 2: Review the financials with set values in mind and pick your portfolio.
Step 3: Against sin stocks, for the environment, what could be simpler?
Dilemma 1: Conventional Money Manager and Responsible Investment
You are a conventional money manager and have become interested in the responsible investment market. You advertise your responsible investment services and four different types of potential clients approach you.
A single working mother, passionate about sustainability issues with a modest sum to invest; a wealthy investor, who is toying with the idea of directing his investments towards a more environmentally friendly portfolio; a CFO for a small church with an endowment to invest and a focus on fairness and societal justice; and the head of the board of trustees for a large pension fund, pressured by retirees not to invest in companies that manufacture landminess.
How do you prepare for these meetings? You can either start with one general presentation for all four clients or tailor your response to each one’s specific needs, right? Or you can target your presentations with a focus on ethical issues or sustainability issues, highlighting business risk/opportunity elements and, therefore, potential consequences for your clients’ return on investment.
It is a taster for the series of progressively more specific and detailed dilemmas or case studies, which teach us the detailed considerations that come in to play when responsible investment is the subject. This first dilemma shows how each potential responsible investor comes with certain expectations, a greater or limited understanding of responsible investment options and the need for investment practitioners to develop customised investment products to accommodate different needs.
Dilemma One may not sound that complicated, however, so let’s consider some other dilemmas that come up:
1. A client has read about a manufacturer of electronic games in China which has abusive labour conditions, and wants you to sell the stock. However, the company in question denies the allegations and the facts are not altogether clear. Sell, buy time to investigate or tell your client not to believe everything he reads?
2. Ten years ago, you sold a large successful company that was criticised for poor labour conditions, poor environmental record, discrimination in the workplace and more. In the two years, the company has apparently turned things around and is now talking CSR. Do you continue to stay away or recommend your clients to invest?
3. You want to develop a Responsible Investment product that will have global appeal. However, responsible investment standards are different in several countries and many have conflicting demands or standards. How do you balance local values and practices in a single new investment product?
In the book, the authors dissect these issues from multiple angles and offer possibilities for action and the implications of each. A fascinating read, like I said before, for anyone even remotely interested in understanding the connections between sustainability, ethics, financial services and our global economy.
A review by Elaine Cohen
Read the original article in CSR Wire. Find other articles by Elaine Cohen on one of her blogs here.
Elaine Cohen is a CSR consultant, Sustainability Reporter, HR Professional and author of CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices. Find out more about Cohen’s work via her website.
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