SEE Change: Making the Transition to a Sustainable Enterprise Economy

The premise behind the book is that there is a bubbling up of change that’s coming in our economy. We see massive crises out there in the world and among those crises are the climate change crisis and the sustainability crisis.
Sandra Waddock, co-auhtor of SEE Change

SEE Change is a book about the myriad of problems that we face and the systemic changes that are necessary for all enterprises in whatever sector and however constituted to operate within sustainable limits, to lower their ecological footprint, to enhance social equity. Waddock and McIntosh see the seeds of economic change in new and fundamentally different forms – in entrepreneurship, networks, governance, transparency and accountability – already being planted and beginning to grow. To nurture these developments, they believe that we need to learn to “see” in new ways to begin to recognise their worth and to create a sufficiently broad, coherent and integrated social movement for change that can overcome the momentum of the current system. Deep change is needed in the purposing, goals and practice of business enterprises. This book documents some of the changes that are already in progress and proposes that a sustainable enterprise economy geared to innovation, creativity, problem-solving, entrepreneurialism and enthusiasm for life can produce wealth, preserve the natural environment and nurture social capital.

All the following quotes are taken from an interview with Sandra Waddock, conducted by Sonia Ensins, for the Boston College Library.

The fact that transition is so hard and the change that is needed is so fundamental that we need people with different kinds of skills, and companies and other institutions with other kinds of skills that we have today. So we really need people who can be systems thinkers…and who really understand where the leverage points for change are.

…the boundaries that used to exist between the public sector and the private sector, civil society and the business sector, are permeable now; you have enterprises that have multiple types of purposes coming from both sides; you have public sector boundaries being bridged by what are called action networks…


Many of the problems we are facing today are global problems, the problem of sustainability, even the financial crisis, are global in scope and no country, no one nation, actually has sufficient geographic span. So how do you deal with these kinds of problems?

It’s this kind of emergence, these ‘for-benefit’ corporations, these big businesses that are engaging in public-private partnerships, these GANs and other types of enterprises that we believe represent the ‘SEE’, the shift to a sustainable enterprise eceonomy.


Watch the full interview with Sandra Waddock here.


Sandra Waddock is Galligan Chair of Strategy and Professor of Management at Boston College’s Carroll School of Management, and also co-founder of BC’s Leadership for Change Program, the Initiative for Responsible Investing.

As well as SEE Change, Waddock is also the author of The Difference Makers, Total Responsibility Management and Learning to Talk.

Purchase SEE Change from direct from Greenleaf Publishing and recieve a 30% discount. Just use voucher code SEE343 at the checkout.

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