“It’s no good just putting a triangular logo on something… we need to educate consumers”

In the the fifth video of the interview series with contributors to Cranfield on Corporate Sustainability, editor David Grayson talks to Lynette Ryals, Professor of Strategic Sales & Account Management at Cranfield School of Management about her chapter in the book Cranfield on Corporate Sustainability which looks at the issues in sustainable marketing. Follow the discussion here:

coalitionsNEW: David Grayson and co-author Jane Nelson explore the past, present and future of business-led corporate responsibility coalitions in their new book Corporate Responsibility Coalitions: The Past, Present, and Future of Alliances for Sustainable Capitalism. They focus on the emergence of new models of collective corporate action over the past four decades; the current state of play, and the increasing number, diversity and complexity in terms of how they not only network with each other but also engage in a much broader universe of institutions that are promoting responsible business practices. In addition, the book provides in-depth profiles of the most strategic, effective and long-standing coalitions, including: Business for Social Responsibility; Business in the Community; CSR Europe; Instituto Ethos; International Business Leaders Forum; the UN Global Compact; and the WBCSD.

Corporate Responsibility Coalitions is out now. Head over to the Greenleaf Publishing website to find out more. To find out more about the book you can watch this interview with David Grayson.


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