Natural Corporate Management, a truly fresh perspective on individual and corporate behavior

NCM_covReview of  Natural Corporate Management: From the Big Bang to Wall Street by William C. Frederick

Rare are books that begin with the Big Bang and march sequentially through a litany of seemingly unrelated natural phenomena including energy, life itself, genetics, and the rise of Homo sapiens. Add to this Darwinian survival and market competition, and you have Natural Corporate Management, a truly fresh perspective on individual and corporate behavior.

The novelty of the examples and logic is indisputable. Each natural science phenomenon is presented as more than just an analogy. Frederick (emer., Univ. of Pittsburgh), author of numerous works including Corporation, Be Good! (CH, Jul’06, 43-6635), treats them directly or indirectly as the causes for modern business practices. He offers a natural-world evolutionary perspective of why organizations exist and how they function.

The book is best absorbed with brief periods of reading and extended periods of reflection. Theorists seeking a fresh perspective on organizations need look no further.

While the book touches on topics such as Darwinian competition, it is more ethnography and Eastern philosophy than survival of the fittest, an amalgamation of the approaches of Carl Sagan, Jared Diamond, and Jack Welch. The book is best absorbed with brief periods of reading and extended periods of reflection. Theorists seeking a fresh perspective on organizations need look no further. The practitioner seeking concrete solutions to immediate business issues involving the natural world, resources, or perspectives should look elsewhere.

Summing Up: Recommended. Graduate students, faculty, and researchers. — S. Gove, Virginia Tech

This review by  Steve Gove originally appeared in Choice July 2013 . You can view the original here.

Natural Corporate Management is out now and available to buy from the Greenleaf website.

Use the code NCM10 to receive a 10% discount until 7th November.

“William Frederick … is our economic Copernicus.”

– Thomas Petzinger Jr,Wall Street Journal

This groundbreaking new book by business scholar William C. Frederick presents an innovative, exciting – even revolutionary – view of corporate management and the challenges it confronts in today’s world. The author proposes a management paradigm shift transforming the way corporations do business. Management scholarship and research may well be rechanneled from current orientations to new models, concepts, and theories of what it takes to manage corporations in a planetary world confronting climate change, energy crises, and securing the well-being of all global citizens. Read more here.

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