Eco-Friendly and Fair: Fast fashion and consumer behavior
Carolin Becker-Leifhold, University Ulm (firstname.lastname@example.org)
Mark Heuer, Susquehanna University (email@example.com)
Greenleaf Publishing and The Textile Institute invite contributions to a forthcoming title, which will address the economic, social, and environmental unsustainability of the fast fashion industry, as well as potential consumer behavior patterns supportive of the emerging eco-fashion industry. The Textile Institute identifies textiles as the second largest industry in the world. The fast fashion segment is notorious for a supply chain that links low wage, often unsafe and environmentally degraded working conditions with cheap chic, fast fashion Western retailers.
In response to the 2013 Rana Plaza tragedy that resulted in the deaths of over 1,100 garment workers, this collection will identify how consumer behavior approaches could shift garment demand toward more sustainable, responsible consumption patterns in the future. To this end, we seek contributions from academics, practitioners, policymakers, business leaders, journalists and entrepreneurs.