“It’s no good just putting a triangular logo on something… we need to educate consumers”

In the the fifth video of the interview series with contributors to Cranfield on Corporate Sustainability, editor David Grayson talks to Lynette Ryals, Professor of Strategic Sales & Account Management at Cranfield School of Management about her chapter in the book Cranfield on Corporate Sustainability which looks at the issues in sustainable marketing. Follow the discussion here:


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“The thing about sustainability is, people can see it coming… the question is, will they plan for it?”

In the the fourth video of the interview series with contributors to Cranfield on Corporate Sustainability, editor David Grayson talks to Mike Bourne, Professor of Business Performance at Cranfield School of Management about his chapter in the book “Cranfield on Corporate Sustainability” on how to deal with sustainability in terms of business performance. Follow the discussion here:

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