“It’s no good just putting a triangular logo on something… we need to educate consumers”

In the the fifth video of the interview series with contributors to Cranfield on Corporate Sustainability, editor David Grayson talks to Lynette Ryals, Professor of Strategic Sales & Account Management at Cranfield School of Management about her chapter in the book Cranfield on Corporate Sustainability which looks at the issues in sustainable marketing. Follow the discussion here:


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