Natural Corporate Management, a truly fresh perspective on individual and corporate behavior

NCM_covReview of  Natural Corporate Management: From the Big Bang to Wall Street by William C. Frederick

Rare are books that begin with the Big Bang and march sequentially through a litany of seemingly unrelated natural phenomena including energy, life itself, genetics, and the rise of Homo sapiens. Add to this Darwinian survival and market competition, and you have Natural Corporate Management, a truly fresh perspective on individual and corporate behavior.

The novelty of the examples and logic is indisputable. Each natural science phenomenon is presented as more than just an analogy. Frederick (emer., Univ. of Pittsburgh), author of numerous works including Corporation, Be Good! (CH, Jul’06, 43-6635), treats them directly or indirectly as the causes for modern business practices. He offers a natural-world evolutionary perspective of why organizations exist and how they function. Continue reading